Dealer's Voice Feb 01, 2014 Business was down in 2013 and we hope that it does not plummet lower in 2014. BALAJI SALES, Proprietor, Basant Agarwal. I have been in the cement dealing business from the last 13 years, in Chattisgarh. We supply mainly in the Raipur region. While many people stock multiple brands, we are exclusive dealers for Lafarge.This has helped us to gain a market reputation. Our customers know that we are associated with a multinational brand and automatically respect us for that.