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Indian Cement Review Magazine | Today´s customer has a brand image in his mind

Today´s customer has a brand image in his mind

We have hopes on the new government
India Cements´ journal wins ICE award

Dealer's Voice  /  Jul 2015

- Piyush Katariya, Marketing Manager, A K Enterprises, Nagpur
The firm was started in 1987 by my father. I am the second generation in business.We started with some different products but later on settled with cement. We have seen growth and have prospered with business. We are mainly located at Wani, about 132 km from Nagpur, but we operate from Nagpur. About 80 per cent revenue is from cement. Hardware is other supporting line of business for us just to supplement cement business. We are also clearing and forwarding agents to Manikgarh Cement (B K Birla Group company) for Yavatmal district.

The level of customer service has gone up compared to the earlier years. Today´s customer thinks before buying a product. He has a brand image in mind. He sees the advertisements. Customer comes with his own thinking. He consults his architect or his consultant before buying a product. Delivery from the company takes minimum three working days for large quantities, but we deliver within two days. In transportation, I find road delivery is better and faster.

As far as GST is concerned, ther is no clarity on this. For us it is still at discussion stage. comparing LBT with Octroi, LBT is very completed. In octroi, no returns need to be filed. The taxation should be such that people should not avoid it. It should make simple and easy on one´s life.

Tags Cloud
  • Generation
  • Cement
  • Piyush Katariya
  • A K Enterprises
  • Manikgarh Cement
  • B K Birla Group
  • GST
  • LBT
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