Ambuja Cement has launched a ‘Go Cashless’ campaign across India in the wake of the demonetisation drive, encouraging its business partners to adapt to cashless business transactions. The campaign was launched on December 7th to create awareness on various available cashless options — from swipe machines to bank services, the company said in a statement.
With this campaign, Ambuja has become the first cement company to initiate a drive promoting cashless transactions. After demonetisation, the construction community has been facing several challenges as it mostly deals in cash, especially in the rural- and semi-urban areas, the company said.
Over the last 20 days, Ambuja has sent more than over 10,00,000 text messages and 200,000 WhatsApp messages that included a series of short animated clips, and kick-started an educational radio campaign across 17 different stations in New Delhi, Himachal Pradesh, Punjab, Rajasthan, Gujarat, Maharashtra and West Bengal.