Over the next five years, Umesh Shrivastava, Executive Chairman of Holtec Consulting Private Limited, expects the total market size to be around Rs 1,200 crore. While yearly variations would prevail, he tells ICR, annual values would be in the range of Rs 180 - Rs 250 crore.The cement sector is coming of age in India with newer technologies, machinery and processes. How important is the role of consultants in this changing environment?Given the enhanced availability of both types as well as sources for technologies, processes and machinery, the need for analyzing combinations multiply. Add to this, variables such as input materials and utilities, products, project execution modes, site conditions, and the analytical requirements exponentially escalate. Consulting firms, such as Holtec, which have had diverse exposure, and which employ experts from all functional disciplines relevant to the cement industry, are distinctly better qualified to perform this analysis and consequently deliver better integrated and more cost-effective systems. Since the number of variables (and the available choices in each) can only increase, the role of consultants in delivering expert value can only enhance. As operating companies enhance their technical capabilities and engineering skills, the value-adding expertise that consultants would need to deliver could however witness significant changes.
How big is the consultancy sector?No formal estimate of the sector size is available. However, in arriving at our internal estimates, we have split the pure consultancy sector into four distinct sources from which consulting fees evolve.Over the next five years we expect the total market size to be of the order of Rs.1,200 crore. While yearly variations would prevail, annual values would be in the range of Rs.180 - Rs.250 crore.As consultants you must be biased to certain technologies. Either way, which countries and organisations offer the best technologies?In our view, technology by itself is meaningless in the context of adding value. It is the customized application in a specific environment that actually determines its success. Thus, while a particular technology can add immense value in a specific situation, a competing alternative may be more suitable in another. Other than the physical benefits derived through the use of a particular technology, its cost-effectiveness, the intrinsic capability of the client to harness/ use it effectively and a host of other criteria determine its actual appropriateness.The benefits of a specific technology are largely advocated by the technology provider. Consultants, such as Holtec, who have had extensive experience in assessing actual performance in diverse scenarios, are best equipped to recommend the most effective choice in each specific situation. We diligently practise a principle of 'zero bias'.Having partnered nearly all international technology providers, in the course of our consulting assignments spanning four decades, selected on the basis of the value they brought to the context of their selection, the concept of 'best technologies', we feel, is largely irrelevant.What is the difference between international markets and India?Primary differences between international and domestic projects include: