Changing hues of brands Though brand pundits are brushing aside cement terming it as a 'commodity', Indian cement companies are focusing on brand building for hogging the consumer's mind space, even among bulk users.

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Equipment rental segment is still at a nascent stage in India India is the world's second largest region for cement - both in terms of production and consumption. Growth in the cement industry is driven by investments in infrastructure, housing and urban development.

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Branding is a priority in the retail segment The brand "Bharathi" was founded in the year 2009. It was the first greenfield project to come up in Kadapa district of Andhra Pradesh.

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Moving towards Industrie 4.0 Though Indian cement manufacturers are adopting automation in certain pockets in their manufacturing process, soon adopting the comprehensive and latest Industrie 4.0 technologies is the way forward.

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The future is digital & digitalisation FLSmidth delivers sustainable productivity to the global mining and cement industries through engineering, equipment and service solutions. In an interview with ICR, a spokesperson from FLSmidth shares the investment plans for C&A cement vertical for creating manufacturing capacity in India.