Our packaging helps in marketing brands and creating product differentiation at the retail shelf, says Ashwani Kumar Sharma, President and CEO - New Business Initiatives, Uflex Ltd.

The cement industry will have to gear up to meet fresh challenges in the future, such as upgrading its technologies for carbon capture and storage, says SAILESH MOHTA, PRESIDENT - MARKETING, WONDER CEMENT.

Tekla provides model-based software for customers in construction, infrastructure and energy industries worldwide - may be it a contractor, fabricator, precast fabricator or a rebar fabricator.

Our active participation as members of the Cement Sustainability Initiative in India culminated in 2012 in the charting of the low carbon technology roadmap for cement industry. We are working diligently as per our technology roadmap to cut emissions by a further 20 per cent by 2040.

Geocycle India has made investments for implementing co-processing solution for the wastes and expects a reasonable return on investment for the same. However, in the Indian set up, the legislation is politically influenced.

Designing common material handling systems for AFRs is a major challenge apart from the dysfunctional effect of AFR on refractories. Systems better than hot disc, which is able to take all AFRs are welcome. However, looking into the high initial investment cost, government agencies should provide incentives in some form, says Rajnish Kapur, Business Head (Grey Cement Division), JK Cement.

There has been perceptible change in the concept of creating a brand for cement. Few decades ago cement was only a commodity but considered as a brand now, says M Ravinder Reddy, Director Marketing - Bharathi Cement.

While creating a brand the factor of comfort level needs to be addressed through education of the user community. It is absolutely critical to have education on sustained level and how to use PSC and what are its advantages and so,´ says Rahul Akkara, Chief Marketing Officer, JSW Cement

Shree Cement has the distinct positioning of rust resistant cement. Steel in all modern construction is open to threat of rust which renders buildings unsafe after corrosion of its reinforcement.