All the major players are jumping on to the bandwagon of "Premium Brands" in order to reap benefits they offer viz. pricing power and profitability.

At the outset, I would like to mention that in Nuvoco we do not look at a range in terms of "premium brands". Our endeavour is to understand customer needs and develop the right value added products and solutions for him.

Lafarge's total cement production capacity in the Indian market currently stands at around 8 million tonne. Lafarge India has charted plans to expand its presence nationally in the coming years.