In cement sector, both the consumer and the influencer play a pivotal role in decision making process. So, our media plan is designed taking care of the requirements of both these groups, says Rahul Akkara

Geocycle India has made investments for implementing co-processing solution for the wastes and expects a reasonable return on investment for the same. However, in the Indian set up, the legislation is politically influenced.

Our active participation as members of the Cement Sustainability Initiative in India culminated in 2012 in the charting of the low carbon technology roadmap for cement industry. We are working diligently as per our technology roadmap to cut emissions by a further 20 per cent by 2040.

Amaravati is reportedly the city in heaven, where the resident gods have attained immortality. Down in our mortal planet earth, the cement industry in south of India may have been waiting for the elixir of life for quite a long time now, which they have got in the shape and name of Amaravati, the proposed new capital of Andhra Pradesh, which is expected to herald in a big construction boom in the region

Cement branding has evolved blurring the limits of commoditised selling. From product centric to customer centric, from dry commercials to humorous TVCs, from stagnant frames to animated 3D frames; and from general concepts to niche concepts like ´build sustainable´ to ´build beautiful´, branding has come a long way, to an extent story telling.

There has been perceptible change in the concept of creating a brand for cement. Few decades ago cement was only a commodity but considered as a brand now, says M Ravinder Reddy, Director Marketing - Bharathi Cement.

CRISIL Research expects India Inc´s revenues to grow 9-11 per cent in the quarter ended June 30, 2014, compared with 4.3 per cent in the same period last year and 8.4 per cent in the quarter ended March 31, 2014.

Widespread network and an extensive range of solutions tailor-made to fit the needs of different industries has made Control Print one of the leaders in coding and marking technologies.

The cement industry is yet to appreciate the full potential of freight audits. The industry must allow a third party auditor to look into their processes and come up with saving estimates. There is huge scope for savings in logistics and a thorough freight audit will show you where it lies, says Venkatesh Hariharan, Director and Co-founder of Audex Solutions & Technology.