Our grey cement brand is 40 years old. From a generic positioning statement, we have repositioned the brand with the tagline - "Vishwas Hai Isme Kuch Khaas Hai," which represented the all important virtue of "trust".

In a freewheeling interview, Rajnish Kapur, Business Head - Grey Cement, JK Cement, speaks on his company´s expansion plans and the state of the cement industry at large.

We cater to the market in Pune and have been in the business of cement dealership since 2001, almost over 13 years. We have brands of JK Cement, Rain Cement, Chettinad Cement and Sagar Cement.

JR Super Cement is planning a 200tpd cement grinding unit and a coal-based captive power plant in the district of Bagalkot, Karnataka state, India. The project is waiting for environmental clearance. Work on the cement grinding unit is expected to commence in 1Q15 and work on the power project is expected to commence the following year.

R R Dhoka started Ambika Mini Market 20 years ago and his agency deals in Birla Super, Ambuja, Rajashree Cement and Vasavdatta Cement. They operate mainly in Pune region. His agency sells more