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Indian Cement Review Magazine

Search Keyword: Tarun Chauhan

Built on Stories
Cover Story
  Jun 01, 2015

Built on Stories

Cement branding has evolved blurring the limits of commoditised selling. From product centric to customer centric, from dry commercials to humorous TVCs, from stagnant frames to animated 3D frames; and from general concepts to niche concepts like ´build sustainable´ to ´build beautiful´, branding has come a long way, to an extent story telling.

Values have to be built around a brand; it is a long and continuous process
Interactions
  Jun 01, 2015

Values have to be built around a brand; it is a long and continuous process

A consumer consumes a brand and values have to be built around it. It´s is a long and continuous process. Look at mobile network. A network is a network, however, sale experience with every network is different; service offered is different. So you need to build a story around a brand. Wonder Cement being a younger player is creating ´wonder´ as a powerful brand.

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