Dalmia Cement, country's fourth largest producer of cement, launched its first premium brand, Dalmia DSP Cement in the year 2016. Dalmia DSP is a specialised, one-of-its-kind offering by Dalmia Cement specifically engineered for concreting or "Dhalai".

At the outset, I would like to mention that in Nuvoco we do not look at a range in terms of "premium brands". Our endeavour is to understand customer needs and develop the right value added products and solutions for him.

All the major players are jumping on to the bandwagon of "Premium Brands" in order to reap benefits they offer viz. pricing power and profitability.

UltraTech Cement has developed in-house technology to use all waste generated from the rejected concrete in the form of waste sludge or slurry for recycling into Ready Mix Concrete (RMC) production as part of its efforts towards sustainability and innovation initiative.

India is the second largest cement producing country in the world, next only to China. It produces about 7 per cent of the global production

CII – IGBC’s Green Building movement has gained significant momentum in India and has achieved a green building footprint of more than 6.75 billion square feet, which is 2nd largest green building footprint in the world.

There is no respite in growth in demand. Taking cue from this development, some medium and small players are testing the market with small hikes.

Portland Slag Cement (PSC) is manufactured by inter-grinding Portland cement clinker, gypsum and granulated slag obtained from steel and ferro alloys industries.

Nuvoco Corporation (formerly LaFarge India) was acquired by Nirma about 18 months back. Nuvoco has three business verticals – cement, ready mix concrete (RMC) and aggregates.