A harmonious coexistence between business and the community
Vinita Singhania, Vice Chairperson and Managing Director, JK Lakshmi Cement Ltd

A harmonious coexistence between business and the community

Vinita Singhania, Vice Chairperson and Managing Director, JK Lakshmi Cement Ltd, shares her views on how CSR adds value to the overall sustainability performance of the organisation

Having a socially conscious image is important to remain in the competition today, as it works as a differentiator for the customer. That means, corporations that cater to these customers have a competitive edge over companies that do not. CSR also helps in building goodwill and trust with various stakeholders including communities around the business operation. It creates a harmonious coexistence between business and the community. Vinita Singhania, Vice Chairperson and Managing Director, JK Lakshmi Cement Ltd shares her thoughts with the ICR team.

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