A harmonious coexistence between business and the community
Having a socially conscious image is important to remain in the competition today, as it works as a differentiator for the customer. That means, corporations that cater to these customers have a competitive edge over companies that do not. CSR also helps in building goodwill and trust with various stakeholders including communities around the business operation. It creates a harmonious coexistence between business and the community. Vinita Singhania, Vice Chairperson and Managing Director, JK Lakshmi Cement Ltd shares her thoughts with the ICR team.