Brands should never position themselves as price warrior
JK Lakshmi Cement

Brands should never position themselves as price warrior

Branding is an on-going effort and cement companies have been continuously innovating to establish and offer the best products and services to the customers. Aseem Saxena, General Manager – Marketing Services, JK Lakshmi Cement believes that strength, durability, and good services are the three key factors to gain trust and establish a strong cement brand in the market.

Focusing on superior product quality and avoiding price war is JK Lakshmi's success mantra when it comes to brand building. Aseem Saxena, General Manager – Marketing Services, JK Lakshmi Cement shares his views with the ICR team on various factors to make a brand successful.

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