Cement companies should avoid giving any negative message

Cement companies should avoid giving any negative message

Cement market is very dynamic and the price fluctuations are very common. Experts say that Indian cement market is very unique as compared to the market in developed economies. It is more or less like FMCG market. Let us see what M Ravinder Reddy, interacts with team ICR.

Branding has become the need of an hour today. You need to have the right pricing, right quality, and right message delivered while creating a successful brand. M. Ravinder Reddy believes that a lot of hard work is required behind creating a successful brand. He shares his company’s journey of creating cement as a brand.

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