Nitin Jain, VP, Wonder Cement: “CSR is an integral part of business”
A socially conscious image is important to remain in the competition today. CSR activities gives a competitive edge to the business. It also helps in building a positive image of the brand and hence gaining customer loyalty. Wonder Cement has a dedicated team for conceptualisation and execution of CSR programmes. Most of the programmes are piloted with the Government Department and technical support is taken as per requirement from organisations like Krishi Vigyan Kendra and Technical and Agriculture University. Through the Wonder Arogyam Programme, the company proactively provided all materials required for prevention of Covid and support for infra development to government hospitals.