Organised retailer

Organised retailer

Shankara Building Products has been the first to understand and appreciate the potential of retail business in building material industry.

Shankara Building Products is a leading organised retailer of home improvement and building products in India, operating under the brand name ‘Shankara Buildpro’. It runs 100+ stores spread across Karnataka, Kerala, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Gujarat, Orissa, Madhya Pradesh and Puducherry. It started in 1995, and is headquartered in Bengaluru. It is listed on NSE and BSE with a turnover of Rs 2,640 crore.

It sells over 30,000+ SKUs across the entire home construction and renovation lifecycle through its retail stores. The products are spread across categories of construction materials, plumbing and sanitary ware, flooring, electrical, interior-exterior finishing and Irrigation. It has a tie up with leading brands across categories. The products are also available its website: Buildpro Store.

The list of customers include homeowners as well as professional customers like architects, interior designers, contractors, developers, plumbers, electricians, tile layers, masons, carpenters, painters, etc. as well as small enterprises. The customers are spread across tier 1, 2 and 3 locations.

In addition to the retail segment, it has two other legacy business segments – enterprise and channel. In the enterprise segment, it caters to requirements of large end-users, contractors and OEMs. In the channel segment, it caters to dealers and other retailers through its branch network. The common theme across all segments is the customer-centric approach to business.

Back-end operations

The back-end operations provide support to its front-end business segments. It has its own steel processing facilities, which help to provide customised, in-time solutions. It has its own supply chain capabilities with owned warehousing and vehicles to provide efficient and speedy delivery to the customers. Its presence across the value chain of processing, channel, enterprise, retail, and supply chain gives it a lot of strength and unique advantages.

Processing unit

It has a processing unit for steel pipes and tubes (including precision tubes and galvanized pipes), color coated roofing sheets, galvanised strips and cold rolled strips. The units are 12 in number and are located near key demand centres. These are Hyderabad (3), Bengaluru (4), Hubli, Chennai, Coimbatore, Pune and Vijaywada. It has an installed capacity of approximately 325,000 tonne per annum.

The processing units carry key certifications like ISO 9001:2008, ISO 14001:2015, OHSAS 18001:2007 and BIS. The product specifications adhere to international standards and the facilities are approved by a number of prestigious clients. It processes a number of steel based products based on the requirements of our customers.

Pipes and tubes

The company produces CRCA, GI, GP and HR pipes and tubes. It is equipped with advanced mills for precision quality products in tube processing. In CRCA, it processes materials conforming to IS 3074 and automotive requirements (HSLA) series materials. In HR, it has certifications conforming to standards viz. IS 1239; IS 1161; IS 3601 and IS 4923.

Roofing Sheets

The company makes a wide range of roofing, cladding and rainwater systems. The products are designed to provide flexibility to suit any construction need, be it home, office, business or factory. It provides attractive colours and the products are made from high quality raw materials to ensure low maintenance and resistance to extremities of weather. Over and above the products are environmentally friendly and fireproof.

Supply chain

Efficient storage and movement of goods are critical to business operations. The company has over +6 lakh sq ft of warehousing space, a large part of it is owned by them. It has +75-owned trucks to ensure efficient movement of goods. In addition, it has a large number of independent vehicles wholly aligned to serve the logistics needs. It keeps building the supply chain infrastructure to ensure a strong foundation to scale the business.

The enterprise hub of Shankara

In addition to sales from retail stores, the products are sold directly to enterprises for their end users. In this segment, it caters to the requirements of large end users, contractors, and OEMs. The enterprise segment is closely linked with its processing units. This helps to serve the bespoke requirements of customers depending on specifications, quality and delivery timelines. It also offers kit based, cut-to-size, ready-to-use products as well for customers. The range of products include frames for airports, metro stations and malls, city skywalks, airport tubular structures, and road dividers.

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