Dangote gives distributors 150 free trucks to boost cement distribution
Oare Ojeikere, Chief Marketing Officer of the Group, explained that the trucks would be at no cost to distributors and that all that was required was for the distributors to reach a certain volume of sales in three years.
´This scheme is about empowering our partners and ensuring they have what they require to get their products to their customers. Currently, the exchange rate has more or less ballooned out of proportion, making it increasingly difficult for people to invest in new trucks. Our business is powered by the ability to get cement to the retailers and the end-users,´ said Ojeikere.