Jayesh Parekh is the proprietor of Goodwill Cement

Jayesh Parekh is the proprietor of Goodwill Cement

Dealers and stockists are the vital links of cement industry. They are the people, who are in constant touch with the user industry. They can be rightly said to be the 'pulse of the industry'. Through this column, we bring to you the voice of the dealers and stockists, featuring their suggestions, expectations and much more, for a better tomorrow for the industry.

Jayesh Parekh is the proprietor of Goodwill Cement, Mumbai and has been in business since the last 18 years. He mainly represents Ultratech Cement Ltd and operates in the Mumbai region. Since he is an exclusive dealer for Ultratech Cement, for him it is the biggest selling brand. According to him among various category of cement - OPC, PPC, white cement, slag cement or fly ash blended cement (43, 53, 63) in Mumbai region PPC in Retail segment and OPC 53 in Bulk segment I s the larest selling. The proportion of institutional sales to retail sales till recently was 60:40 and according to him it has changed to 70:30 at poresent.

Goodwill Cement notches up a monthly dispatch is about 2500 tonne. The company does not maintain any cement stocks. The company he represents does provide him with assistance in Marketing and "helping us in indentifying new clients," says Parekh. He does face some delays occasionally in a year and most of the delays are due to logistic problems. He has no views on the move of the government towards GST.

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