Mudra Delhi bags creative duties for Jaypee cement brand

Jaypee Group has roped in Mudra India as its creative agency on board. The agency will now handle the creative duties of the real estate group's cement business for south India, edible oil, power and Formula One. The consolidated account size is in the region of Rs 40-50 crore.

"Since we were entering into south India with our cement business, we were looking to engage a new agency. There was no pitch called for these businesses. Mudra is a great agency and they have a lot of good advertising and creative contribution to their credit. So, we just thought of going along with them," said

. The Jaypee Group is a diversified infrastructure conglomerate with business interests in engineering & construction, power, cement, real estate, hospitality, and expressways.