One brand strategy does not work in the long run
As of now we are supplying Ambuja Cement. It is a well known brand and with a good market pull. The company is also professorial and we have a fixed margin system. However, as we go ahead we will put more brands on our shelves. One brand strategy does not work in the long run. We have to offer more choices to our customers. Since we get the material delivered from the company directly to the customer´s site, having multiple options help. That way we can chose a brand that is logistically profitable to our customer. Sending material directly saves the cost of loading and unloading. It saves Rs 4-5 per bag.
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