Our business went down by as much as 50 per cent

Our business went down by as much as 50 per cent

Sonal Traders, Ravindra Vishnu Admane. Proprietor
We have been serving the Nagpur region and the western region of Maharashtra from the last ten years. We represent the Ambuja brand exclusively. One of the advantage of selling a well- known brand like Ambuja exclusively is that we don´t have to explain or convince our customers about the merits of this product. Also, we don´t require huge godowns as we have only one brand to stock . Managing the business too becomes easy. Customers get better service as we can focus on this aspect rather than wasting time on managing the business. The brand offers better marketing support through various channels which helps our business.

The year 2013, for most dealers in the country, was not a good business one. Our business went down by as much as 50 per cent. That is a big blow; we somehow managed to struggle and pull through. We are optimistic about 2014 but do not expect any drastic change coming soon. Probably the year 2015 will be a better one. Investors have moved away from the market, pulling out the money. They are becoming more and more risk averse.

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