Economy & Market
Prism Cement to consolidate brands
Prism Cement stated that it will consolidate its tile business division, H&R Johnson (India), under its flagship brand identity of Johnson Tiles. Thanks to the act the company's existing tile brands and product lines will be attached to the flagship business entity of Johnson, and henceforth Marbonite and Endura brands would be renamed as Johnson Marbonite and Johnson Endura, respectively.
Vijay Aggarwal, Managing Director, Prism Cement said that the company aims to target the consumer through a unified force of product-line innovations in the tile business.
As part of the brand consolidation process, H&R Johnson (India) plans to launch a new marketing campaign to establish the unified identity in the domestic market and would spend two to three per cent of its revenues on the same.
Contact: Prism Cement.
Tel: 022 2649 1447.