Ranking a brand is not a simple activity. Worldwide, there are many institutes and forums which carry out the exercise of ranking various brands. Today, with the popularity of social media, it has become relatively fast and easy to carry out surveys on brand rankings. Brands can be rated on different criteria, with the help of consumers, key stakeholders and experts. Brands can continuously improve in comparison to similar products, learn from best practices and take good notice of relevant developments and requirements. Therefore, the standards on which they are rated will get higher over time.
Brand Valuation Summary:
- The financial performance of the branded products or service
- The role the brand plays in influencing consumer choice
- The strength the brand has to command a premium price, or secure earnings for the company.
The third reputed agency is Forbes. It is an American business magazine, with reports on related subjects such as technology, communications, science, and law. The magazine is well known for its lists and rankings, including its lists of the richest Americans (the Forbes 400) and rankings of the world's top companies (the Forbes Global 2000). However, its list does not include cement companies.