Grundfos India and NDTV launch mission energy
The campaign aims to draw attention to the power of individuals in creating a cleaner and greener future. Mission Energy is supported by AEEE as Energy Efficiency Partner and CII as Knowledge Partner.
In order to meet India's growing energy demand, it is important to not only increase electricity-generating capacity, preferably through renewable sources, but also to use energy efficiently. In the light of this, NDTV Grundfos Mission Energy will actively engage with the country's leading experts, policy makers, conservationists, leading industry voices and NGOs, to highlight the growing requirement for energy efficiency in India. The campaign will also reach out to the general public to create awareness on how, at an individual level too, one can contribute towards energy conservation, and call attention to the need for stringent energy efficiency norms and encourage corporates to develop and promote energy efficient products.
'NDTV Grundfos Mission Energy will raise awareness about these issues that affect each one of us and help chart out a roadmap to a sustainable future. The campaign will Vikram Chandra, Group CEO, NDTV said, "Over the years, NDTV's programming has brought the focus on a number of social issues through a multitude of campaigns. This is yet another attempt by us to create awareness around energy conservation. Through this campaign, we aim to highlight viable solutions that can be adopted, both at an individual level as well as across the country, and inspire people to join us to work towards a cleaner, greener future. We are glad to partner with Grundfos in the Mission Energy initiative to promote energy efficiency across the nation."
Ranganath NK Managing Director, Grundfos India said "At Grundfos, sustainability is at the core of our value system. As a reflection of this mindset, we are involved in many energy conservation initiatives. Mission Energy is an attempt towards promoting energy efficiency at all levels in the country. We are happy to partner with NDTV for this cause."
As part of this inclusive campaign, NDTV, in association with CII, will conduct the Mission Energy Challenge to demonstrate how an organisation/individual, through small but focused efforts, can make a difference to Planet Earth. A hundred participants across four user categories, manufacturing companies, commercial buildings, educational institutes and residential homes, will be involved in this challenge.
To register visit www.ndtv.com/MissionEnergy. Applications close on 20h February 2014.
Jamshyd N Godrej, Chairman, CII-Godrej GBC said, "We are confident this mission will go a long way in ushering in a new chapter in Encon [energy conservation] movement in the country, enhance the present level of awareness and encourage millions of Indians to go the greener way."
Koshy Cherial, President (Alliance for an Energy Efficient Economy) said, "Energy efficiency is critical to India's energy future. In an era of economic uncertainty, the country has to prioritise sustainable consumption patterns. For this, it is essential to mainstream investments and operations aiming at integrating energy efficiency within all sectors of the economy. To achieve this goal, AEEE promotes energy efficiency policies and processes, and mobilises stakeholders for a market transformation in India. We are happy to partner with NDTV in catalysing India towards this goal through the Mission Energy programme."