ALOK VAIDYA of Sauraa Cement Corporation has been a cement dealer for more than 28 years.
Sauraa Cement Corporation distributes Jaypee Cement manufactured by Jaiprakash Associates Ltd. About volatility in cement prices, Vaidya said "cement prices are very volatile and it certainly effect but then you have to go with it as manufacturers are more in Gujarat". The company does not stock cement as they are dispatching directly to the dealers & consumers. About increasing sales Vaidya suggested that there should be prompt dispatch. Vaidya expects better technical services and prompt dispatches from the plant and a good transport facility from the manufacturers. "Since the company provides transportation facility, increase in diesel\petrol prices does not affects profits of the company", said Vaidya, when asked about affects of increase in diesel/petrol prices and its effect on the company. Vaidya is satisfied with the current packing of cement and said that Paper bags are good but costing is very high. Sauraa Cement Corporation does have tie-up with banks and they 9 to 10 per cent against fixed deposit. "Right now the interest rates are really high", said Vaidya. To speed up delays at check post, Vaidya suggested "We don't see any other steps except having good and efficient transporter, or else you can have packers at every big town to give prompt service but that will be cost effecting too".