Dalmia Launches HALC Cement

Dalmia Launches HALC Cement

Dalmia Bharat Cement has launched a high quality concrete with very low heat of hydration, lower water-cement ratio and high structural strength. The product branded as Dalmia Ultra, contains HALC (Higher Alite Lower Celite). Dalmia Ultra is an outcome of in-house R&D efforts focused on application specific solutions. The company plans to tap the Karnataka and Andhra Pradesh markets with this new product launch.

Speaking at the launch event, Vipin Agarwal, CEO, said -,The Dalmia brand enjoys a very strong presence in Tamil Nadu and Kerala. The states of Karnataka and Andhra Pradesh play a critical role in the company's future growth plans. The introduction of Dalmia Ultra, powered by the latest technology from HALC, will help the company gain a significant foothold in the states of Karnataka and Andhra Pradesh. We are upbeat with this launch and are confident of our ability to serve our customers better.' The company has been using celebrity endorsements to promote its products. Popular film star Prakash Raj will be promoting the new brand.

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