Innovative marketing wizard
A trade focussed approach and emphasis on innovative marketing and sales practices has enabled Alok Sanghi to transform Sanghi Industries into one of the country's leading bagged cement exporters
Alok Sanghi is the Director of Sanghi Industries, one of the leading cement manufacturers in India. He joined the company in 2005 and is based out of the company's corporate office in Ahmedabad, Gujarat. He is looking after the corporate strategy, logistics, commercial, sales and marketing functions of the company. He is also involved in planning and working on new national and international projects being considered by the Sanghi group.
He is a business management graduate from Indiana University, USA. He has worked with Merrill Lynch and Regency Securities while in the USA.
Alok Sanghi has been in the forefront in making Sanghi Cement a "premium-trade focused" brand. He has also been instrumental in handling the company's logistics for transporting cement from remote locations to entire Gujarat via road, rail and sea route. His greatest achievement till date has been to lead the company to its highest EBIDTA in the cement industry.
The conventional manner though which cement was marketed in India has been completely changed by Alok Sanghi through innovative concepts and exceptional marketing and sales practices such as establishing Consumer Care Centres - a one stop shop for all building and construction related requirements; free of charge onsite concrete testing services through mobile concrete testing laboratories, a toll-free helpline, etc. Through these initiatives, a team of experienced civil engineers has been formed by Sanghi Cement for sharing their knowledge and providing technical assistance to all its customers for empowering them in building strong and lasting structures. This team of specialists visits client sites, assists and guides the masons, labourers and contractors on how to optimize the cement usage and save on valuable time and money. This team also updates them on the latest methods and technologies that can be applied for superior construction. The first of its kind consumer care centres have been developed specifically keeping in mind the need of people related to the construction industry. These centres are present in all the districts of Gujarat. These centres provide consultancy and share information about everything and anything that is related to construction industry. Alok Sanghi has also conceptualized the Shakti Rath which is an ultramodern mobile concrete testing laboratory having all the necessary equipment and facilities required for on site concrete testing. Sanghi Cement is the first company in India to provide such a mobile technical guidance and services by trained engineers. It has deployed more than 25 Shakti Raths in service. He has also explored various international markets for cement exports and has led the company to emerge as one of the leading bagged cement exporters of India.
He is actively associated with CII's State Council, High Power Committee of Cement Manufacturers Association (CMA), CII's Young Indians (Yi) Chapter - an organization which is involved in varied social upliftment activities. He is Chairman of CAPEXIL's - Cement, Cement Clinkers & Asbestos Cement Products Panel. He is also a member YPO (Young President's Organization) and is associated with the Lions Club as well.
A keen business sense and tenacity will ensure that Alok Sanghi will lead the younger breed of business leaders emerging in the country today and take his company to greater heights. Under his able leadership, Sanghi Industries is set to be a leading cement player in India for a long time to come.