Mombasa Cement to double its production capacity
Mombasa Cement has started construction of a new grinding plant that would double its production capacity by 2011. Mombasa Cement entered the Kenyan market two years ago is banking on a Sh500 million plant in Athi River to be completed by the end of 2012 to take its production to 1.5 million tonnes. With this new plant coming up the company is hopefully of clinching a third of the local cement market. Its flagship brand Nyumba Cement had gained at least 10 per cent of the market share by December last year riding on a pricing strategy making it the fastest growing player in the region. "There is a huge potential in this market and we will continue to offer the lowest prices to grow our market share," said Harish Patel, director in charge of the Kenya operation adding that the additional production is meant for the local market. Patel said that the Athi River plant would add between 2,000 metric tonnes to 4,000 metric tonnes a day to its current capacity, while new grinding technologies would ensure that the new plant produces cement even more efficiently. The cement maker is anticipating increased activity in construction sector moving forward through real estate and infrastructure development, presenting a new opportunity which it is keen on tapping to grow profits and revenues.