Turab E Darvesh is the CEO of Ebrahim Sodagar Darvesh & Co
TURAB E DARVESH
is the CEO of Ebrahim Sodagar Darvesh & Co. He has been a dealer since 2006. "We started from dealership of Mumbai region and gradually we have expanded our network from outskirts of Mumbai," said Darvesh. The company mainly stock OPC & PPC cements of 43 & 53 Grade. "Out of brands that we have dealt with, Binani and Sanghvi are the largest selling cement brands. These Brands are selling more because of its OPC Grade characteristics. OPC sells more than blended cement. OPC 43 and 53 Grade cements are considered as higher grade cements," said Darvesh. The company's average monthly stock dispatch is up to 50,000 bags of cement on annual basis. It does not stock cement as it adds up to maintenance cost. Darvesh said that volatility affects the demand trend in cement market. During monsoon season prices of cement go down due to seasonal slack. Post monsoon from October demand trend goes on higher side. To improve sales, Darvesh suggested, "Sales can be improved by efficient supply. Delivery in time also needs to have more impetus from manufacturers. Delay and hurdles in supply leads to bad credibility with clients. Manufacturer needs to support their dealers on a projected volume of consistent supply with timely delivery". "Normally, Cement is picked by manufacturer for delivery," said Darvesh and added "with increase in fuel prices there is increase in transport cost. Dealers profit is affected due to this inadvertent increase in operational cost". When asked about improvement in packaging, Darvesh said "the experts should explore possibilities of better packing material and designs. This improvement may eliminate chances of loss of cement during loading and unloading". To overcome delays at toll naka, Darvesh suggested, "to overcome transport hurdles, we need to create channels for centralisation. Mechanism for direct transfer to designated toll naka within a jurisdiction needs to be set". About the Budget 2011-12, Darvesh replied, "Due to restructuring in excise duty and imposition of equivalent CVD (countervailing duty) on imported cement, import duty has increased".