Vasanth Kumar, Owner, Balaji Traders

Vasanth Kumar, Owner, Balaji Traders

Dealers and stockists are vital links between the cement industry and its customers. Being in constant touch with the end-users, they are the pulse of the industry. We bring their suggestions, expectations much more.

I am Vasanth Kumar; owner of Balaji Traders has been in the cement business for the last three years. We deal in ACC, Zuari , Bharathi, Penna, Priya, Chettinad, JK, Dalmia, Nagarjuna, Mahashakthi, Parashakthi Cement and cater to east Bangalore only. ACC and Zuari are the largest selling brands of the company. The largest selling cement grades include OPC of Zuari and .53 grades PPC of ACC. The ratio of institutional sales to retail sales is 4:6. The monthly despatch is around 1200-1500 tonne. We maintain the cement stock of around 100 tonne approximately. The companies assist us through advertisements and sales promotional activities and also face a delay in stock arrivals due to logistical and energy problem. The shift towards Goods and Services Tax (GST) is good but the change in the tax regime will lead to a rise in cost of overheads as well as retail prices.

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