We sell cement only on cash-and-carry basis
The industry has been performing poorly for the last one and half year. Even today, [without any hesitation] I can say that the rates have picked up but not the demand. I don´t expect the industry to improve at least till 2015. To foster growth, the government should focus on introducing new policies. What happens ahead depends a lot on which government comes in power and what is its agenda.
ICR is constantly in touch with cement dealers, who are the crucial, connecting link between the manufacturer and the consumer. Dealers know the pulse of market, beat by beat. So we asked them how their business was going and what were the problems they were beset with. Here is their response, in their voice.