Lafarge India Launches two Innovative Products

Lafarge India Launches two Innovative Products

'Lafarge launches Concrete Master and Artevia' with brand ambassador Mahendra Singh Dhoni.

Lafarge, a world leader in building materials, recently launched two innovative construction products Artevia and Concrete Master with Lafarge India brand ambassador, Mahendra Singh Dhoni. With a commitment to building better cities, Lafarge is focused on helping people access better quality construction in India at a cost they can afford.

Reiterating Lafarge's commitment to building better cities, Martin Kriegner, Country Chief Executive Officer, Lafarge India said, 'Lafarge is committed to delivering unique products and solutions for building better cities in India. Artevia', a range of decorative concrete that enables architects to combine freedom of design with durability, will play an important role in encouraging the combination of innovation, performance and architectural expertise to create visually beautiful structures. I am also delighted to introduce Concrete Master, a solution to create quality construction in congested areas in a safe and practical manner.'

Artevia' by Lafarge is a collection of Decorative Concretes for indoor and outdoor usage that combines freedom of design with low maintenance and durability. Artevia' offers great looks and outstanding performance. Artevia' is much more than just another type of concrete; it is a stunningly beautiful design material that keeps all the advantages of concrete: it is hard wearing and long- lasting and available in an array of amazing colours, patterns and textures. Artevia's subtle designs bring any location to life with vibrant colours and realistic textures. Suitable for home owners, architects and landscapers, Artevia's exciting patterns and textures offer unrestricted creativity for any project and can be used to make a variety of flooring used for kitchens, terraces, pool sides, garden paths and can be even applied to walls. Like any concrete, it can be molded when fresh or pounded like a stone when hardened. 'Artevia' is the perfect match for any environment. Combine it with brick, metal, wood or glass for a wealth of unbelievable possibilities. 'Artevia' is laid following strict guidelines. It involves technical knowledge and skills that only a professional can acquire. Lafarge provides the material and the installation service with professional applicators trained by global experts.

Concrete Master, a unique offering, enables customers to order readymix concrete in small quantities and allows up to four hours of workability before initial setting. This simplifies the entire construction process in congested neighborhoods by offering an efficient on-site delivery of ready to use concrete and mortar in 30 kg reinforced bags. This benefits contractors and masons who work in congested areas where ready mix concrete transit mixers cannot reach, and allows construction to be made with quality products of Lafarge.

The 'Artevia' range is about playing with colours and textures and unleashing the imagination. As part of Lafarge's commitment to build more beautiful cities, Lafarge India announced IMAGINART, a competition for architects to explore their creative side and show how they have used Artevia' to create innovative and dynamic designs for construction. Participants may submit their entries by November 2013.

The winning projects will be judged on the best use of colour and creativity in designs by an expert panel comprising of eminent Indian architects.

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