Lafarge Offers Safer Alternatives

Lafarge Offers Safer Alternatives

It is estimated that Malaysia's population will hit 35 million by 2020, of which 70 per cent will be in urban areas. Demand for cement is expected to grow by 4'5 per cent pa. One of Malaysia's biggest challenges is offering affordable housing for the younger generations, especially in urban areas. This has created huge surge in demand for construction materials at low cost. Demand of cheaper construction material has allowed for products of cheaper quality in the market.

Bradley Mulroney, CEO of Lafarge Malaysia Bhd warns against such a trend and suggests innovating cheaper products that do not compromise on quality. Lafarge has taken-up R&D projects be to develop products that can bring down construction costs while maintaining standards of quality. 'We will undertake a lot of experiments and testing on different types of industrialised building systems,' said Mulroney while talking about the company's R&D initiatives.

The company is currently providing high profile products for upcoming projects in Malaysia, including Kuala Lumpur International Airport 2 and Mass Rapid Transit. Lafarge Malaysia is now 60 years old and has four cement plants in the country.

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